Snow Stoppers & Angie’s Sweet Treats — Mobile Sno-Cone Trailer Wrap & Brand Design

Case Study

Overview
Snow Stoppers partnered with me to create a bold and memorable visual identity for their mobile sno-cone and sweet treats trailer. The goal was to design a wrap that felt fun, family-friendly, and full of personality — while remaining clean, legible, and visually impactful from a distance.

The Challenge

The client had a vision for a colorful, playful brand but had difficulty finding a designer who could translate their ideas into a cohesive visual system. They needed a design that would:

Stand out in busy outdoor environments

Appeal to both kids and families

Feel joyful without becoming cluttered

Work functionally across large-format print and curved trailer surfaces

This project required balancing creative illustration, brand personality, and production-ready layout.

My Role

Brand Identity Design · Illustration · Layout & Composition · Vehicle Wrap Design · Production Prep

The Approach

I began by exploring concepts that combined whimsical landscapes, candy-inspired elements, and bright pastel tones to create an inviting world that reflects the fun experience of visiting the trailer.

Key design decisions included:

Using large, bold visual elements to maintain readability from afar

Creating playful illustrated scenery that wraps seamlessly around the trailer

Designing the logo to feel friendly, rounded, and approachable

Ensuring type hierarchy clearly highlights the business name and offerings

Preparing files with printer-friendly scaling, bleed, and panel alignment

Throughout the process, I collaborated closely with the client — refining details, adjusting color balance, and making sure the final direction matched both their personality and business goals.

The Solution

The final design features a vibrant illustrated wrap filled with candy-themed accents, icy pastel gradients, and cheerful characters that communicate fun and nostalgia. The cohesive visual identity extends from the logo to the full trailer surface, creating a strong, unified brand presence.

The trailer now functions as a moving billboard — instantly recognizable, engaging, and memorable within the community.

Outcome

Increased visibility and brand recognition at events and vendor locations

A design that reflects the joyful experience of the business

A client who felt confident, proud, and seen in their brand

“The final wrap captured exactly what the client wanted — fun, colorful, and full of character — while staying clean and professional in execution.”